ShoppingIL: Israel's two-day online sale, explained

What is ShoppingIL?

It’s a yearly online sale for Israeli stores. It began as a Google initiative in November 2014 to boost Israeli online shopping, and it has run every year since (ShoppingIL, in Hebrew). The site shows the Ministry of Economy as a partner.

The site says about 3,000 local businesses take part each year, with offers over 48 hours. Google’s terms for stores call it an event for local businesses only (ShoppingIL terms, in Hebrew).

When is ShoppingIL in 2026?

Wednesday and Thursday, November 4 and 5, 2026. Google’s terms say the event is expected on those dates and that Google can move or cancel it, normally with a week’s notice (terms, sections 1.1 and 5.3). We’ll check again before it starts.

It’s usually the first week of November. In 2025 it ran on November 5 and 6, and in 2024 on November 6 and 7, according to the ShoppingIL site at the time. In 2023 there was no two-day sale because of the war; Google ran a longer campaign for Israeli stores instead.

Which stores take part?

Any Israeli online store that signs up and meets Google’s conditions. Joining is free, and the terms require that a store is:

• registered in Israel, with its own online store,
• selling physical goods that are held in Israel and delivered to homes across the country,
• priced and paid in shekels, with checkout on its own site.

Weapons, smoking accessories, adult products and medical products without Ministry of Health approval are excluded (terms, section 2.2).

The ShoppingIL site has no list of offers. It suggests searches instead, and stores may show the ShoppingIL logo on their home page during November (terms, section 2.4). The site and most store pages are in Hebrew; your browser’s translate button works on most of them.

How does it compare with 11.11 and Black Friday?

For an English speaker, the big difference is where the goods are. ShoppingIL stores ship from stock in Israel. 11.11 orders come from abroad, so each package is checked against the import-tax line. 11.11 itself is Wednesday, November 11, inside AliExpress’s longer sale, and Cyber Monday follows Black Friday on November 30.

	ShoppingIL	11.11	Black Friday
When (2026)	Nov 4–5	Nov 1–18	Nov 27
Stores	Israeli sites	Mostly foreign sites	US and Israeli stores
Ships from	Israel	Abroad	Either
Import tax	None	Per package	On imports
Canceling	Israeli law	Store’s policy	Depends on the store

Our Black Friday guide has the dates for both sales and the import-tax trap in a sale cart. Above $75 an import pays 18% VAT, plus other taxes on some goods, so a local store can win on anything that would land over the line.

How do I tell if a discount is real?

ShoppingIL sets no minimum discount, and the stores set their own prices. Google’s tips for stores only recommend showing the price before and after, and offering at least one free shipping option (tips for businesses, in Hebrew). So judge each offer yourself:

• Note the price now. Screenshot what you want this week, with the date. On November 4, a “before” price is only useful if it matches what you saw.
• Compare the same model elsewhere. Check two or three other Israeli sites, and the price of an import of the same product with tax.
• Add delivery. Free shipping is recommended, not required, so read the total at checkout.
• Check the warranty. A local store’s warranty is often the reason to buy here; read who provides it.

Israeli law treats the regular or previous price as something a store may not mislead you about (Consumer Protection Law, section 2(a)(13), in Hebrew). That doesn’t make every crossed-out price accurate, but it gives you grounds to complain to the store.

Can I cancel an order from an Israeli site?

Usually, yes. For goods bought online, Israeli law lets you cancel until 14 days after you receive the item, or the document with the purchase details if it comes later (Consumer Protection Law, section 14C).

• If you simply changed your mind, the store may charge a cancellation fee of up to 5% of the price or 100 shekels, whichever is lower, and must refund the rest within 14 days.
• If the item is faulty, not as described or late, there’s no fee.
• Some things can’t be returned, such as perishable food, digital content, made-to-order items and opened software or recordings.

New immigrants within five years of aliyah, people aged 65 and over, and people with disabilities get four months instead of 14 days. In an online sale, that longer window applies when the sale included a conversation with the seller, such as a chat or a call (section 14C1).

This is a shopper’s summary of the law, not legal advice.

Checklist

• Put Wednesday and Thursday, November 4 and 5, in your calendar.
• List what you need, with today’s prices and dates.
• Compare each offer with two other Israeli sites and with importing it.
• Read the delivery cost and estimate at checkout.
• Check who gives the warranty.
• Keep the order confirmation; your cancellation window starts on delivery.

FAQ

Is ShoppingIL a store?

No. It’s a sale event that Google runs for Israeli online stores, with the Ministry of Economy as a partner. You buy on each store’s own website, in shekels. The ShoppingIL site itself sells nothing and has no list of offers.

Is ShoppingIL in English?

No. The ShoppingIL site is in Hebrew, and so are most of the stores that take part. Your browser’s translate button handles most store pages. Check the checkout page carefully, since some forms translate badly.

Do I pay import tax on ShoppingIL orders?

No. Stores must hold the goods in Israel and deliver from here, so the order never goes through customs. Prices are in shekels on the store’s site. Import tax applies to packages from abroad, as our tax rules guide explains.